Importance & Impact of Guest Satisfaction Survey (GSS) in Hotel Industry

Understanding the guests becomes crucial to owners’ success in the hospitality industry. To improve the guests experience in a hotel, the manager or hotelier need to gather the valuable feedback & measure it through surveys, so that they can analyze better and serve best to ultimately increase consumers loyalty and hotel’s revenue.

However, to deliver excellence in service, measure satisfaction and exceed expectations of guests, deeper insights into hotel’s operational / service strengths and weaknesses are required.

Discovering how your HOTEL makes your GUESTS feel

Hoteliers or managers depending on the traditional way of measuring guest satisfaction has been reported to be ineffective due to many limitations and also inaccuracy in the data.

That’s where the Guest Satisfaction Survey (GSS) Consolidation comes into the picture. With the means of Hotel Accounting Software, one can import the GSS Survey data to gather all value direct feedback from customers and his/her guest satisfaction scores with the market trend comparison.

By this way, one will be able to see where the hotel stands out across the market so that the service can be improved and become more desirable. Usage of survey software becomes very important in understanding the guests and pin pointing the places which the hotel needs to improve to provide best in class service.

Utilize the Guest Satisfaction Surveys for better service delivery

  • Send Guest survey links directly to guests to collect the feedback & fetch rating, once the guest vacates the hotel.
  • At a convenience of time, customers can leave reviews and rate the hotel on the form sent by the hoteliers.
  • Make sure that the reviews are closely monitored by your managers.
  • Retailing and making a proper follow up with the guests after their feedback, to retain them if they had a negative experience.
  • Depending on the survey improve the weak areas of the hotel operations and optimize the performance for better outcomes.

Know the PULSE of your GUESTS ‘Easy Way’

Review the GSS of all your properties at one place! Getting lost with juggling between the survey reports will be troublesome. Make the best us of an accounting solution and Import Guest Satisfaction Survey Reportsto view all your properties’ GSS index and read all the comments on one window. All you need to integrate with hotel management accounting software.

84% of Your Guests Trust Online Reviews. Did You Know?

Across the market in the US, beyond just providing GSS info – there are best-in-class hotel accounting and operations simplifying software that does most of the hotels’ administrative tasks, once the PMS is integrated.

Nimble Property is one of it, which stands-out to be top-notch software, which minimizes the administrative efforts and operational costs associated with the hospitality management.

Create an Effective In-Stay by turning GSS Surveys into Insights

Nimble allows hoteliers and the managers to quickly respond on the negative flagged and low rating guest responses. Communicate with your guests and immediately follow up by leveraging the guest satisfaction surveys import technology and insights access.

Besides, Nimble Property empowers you with consolidated accounts, customizable reports, solves the complexity of manual entries while enabling unparalleled visibility into your hotel’s performance.

For more details visit @ NimbleProperty

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  1. Guests are demigods for Hotleirs! Interesting stuff to read. Keep it up..Your Hotel Accounting Software looks promising too!

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  3. I am really happy to say it’s an interesting post to read.
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    King regards,
    Abildgaard Schneider

  4. Guest satisfaction surveys (GSS) represent a critical way to solicit direct feedback from guests and evaluate guest sentiment.

    This Blog offers good understanding even. 🙂

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